#Facebook Advertising
How not to treat your customers on Facebook
The two owners of Amy’s Baking Company Boutique & Bistro clearly need some training in social media. Here’s what they got wrong.
An inside look at Facebook Home
Is it worth downloading? Here’s what works and what doesn’t.
How to create a small business event on Facebook
Social media junkies can whip up a Facebook event in five minutes but it can be daunting for beginners. We take you through the process step-by-step.
10 quick steps to creating a Facebook ad campaign
A quick and easy guide to get started advertising on the giant social network.
How to get started with Facebook offers
Here are five ways to make the most of Facebook’s latest advertising opportunity for businesses.
How to use Facebook Ads to get a competitive edge
Too many business owners don’t consider these 4 key points when putting together their Facebook Advertising campaigns. In the final of the 3-part series, here are some overlooked factors to consider when running Facebook Ads, that will give you the edge over your competition.
The ultimate business owner’s guide to Facebook ads
In the second part of a three part series, we take an in-depth look at the best Facebook Advertising options available to business owners, to help you make use of the features that are going to deliver you the best results.
Facebook advertising: The fundamentals for small business owners
Before you kick off your campaign, learn the basics of advertising on the social network.
The ultimate business owner’s guide to Facebook advertising
Facebook Ads can return big bang for your advertising buck. However, many business owners don’t know how to get started and are confused by the myriad of options provided.
Facebook COO: Small business is web’s holy grail
As Sheryl Sandberg courts Madison Avenue and Wall Street this week, she discussed Facebook’s IPO fallout and wooing small business.
5 reasons I hate Facebook’s new ads
The new format does a disservice to both users and advertisers. Here are the details.
You can use your Facebook page to make money
Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.
A Facebook Ad campaign that actually works
Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.
A beginner’s guide to measuring Facebook ROI
Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.
Facebook’s promoted posts: Five things you need to know
Is Facebook hiding your posts and making you pay to reach your own fans? Here’s what’s going on.
Three little-known metrics to optimise your Facebook page
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what’s working and what isn’t.
Don’t miss these Facebook marketing tools
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Facebook Ads: Deconstructing the ComScore report
Critics claim that Facebook ads don’t really work. Now Facebook is fighting back with data – but don’t believe everything you read.
New Facebook feature allows businesses to pay to promote posts
Facebook has rolled out a new feature allowing business pages to pay a fee to promote their posts, so they reach a greater number of followers.
Facebook ads: Five things you need to know
You may have used Google AdWords, but a whole new set of rules apply on the giant social network.