Tag: Facebook Advertising

As Sheryl Sandberg courts Madison Avenue and Wall Street this week, she discussed Facebook’s IPO fallout and wooing small business.

The new format does a disservice to both users and advertisers. Here are the details.

Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.

Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.

Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.

Is Facebook hiding your posts and making you pay to reach your own fans? Here’s what’s going on.

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what’s working and what isn’t.

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.

Critics claim that Facebook ads don’t really work. Now Facebook is fighting back with data – but don’t believe everything you read.

Facebook has rolled out a new feature allowing business pages to pay a fee to promote their posts, so they reach a greater number of followers.