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Facebook’s promoted posts: Five things you need to know

Is Facebook hiding your posts and making you pay to reach your own fans? Here’s what’s going on. 

Make no mistake: A Facebook fan page can be a powerful marketing tool for small and midsize businesses.

But recent controversy over the organic reach of small businesses’ Facebook posts has brought scrutiny to the social network’s push to get small businesses to engage in small doses of advertising. Those little doses are called Promoted Posts.

They let owners of pages with more than 400 fans pay as little as $1 to promote any post created during the previous three days. Paying to promote the post means it will be shown in the news feed of more of your fans than you would normally reach, and friends of your fans are also more likely to see the post.

There’s been confusion over what Promoted Posts are and what they are most useful for. Facebook software engineer Phil Zigoris, who is one of the main engineers on the Promoted Posts product, laid out the facts…

…to read this article in full, visit leading US small business resource, Inc.

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