Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Among the plethora of social networks, Facebook, with more than 900 million active monthly users, might represent the biggest marketing opportunity for companies large and small. But marketers who think that creating a Facebook page and walking away is enough should think again. From advertising opportunities to finding new customers, a lot goes into successful Facebook marketing.
Facebook keeps small-business owners in mind when it rolls out new products and services. “The more that Facebook can help small businesses grow relationships with their customers and increase sales, the better,” says Sarah Smith, Facebook’s director of online operations. Smith, age 35, oversees the social network’s small-business growth team based in Austin, Texas. We chatted with Smith about how marketers can make the most of Facebook for business. What follows is an edited version of our exchange:
What’s most important when using Facebook for business?
Smith: Be real. People want to hear from the authentic you and have fun interacting with your business. Your customers are already on Facebook, checking out photos of their friends and videos of their niece’s first steps. They’re also eager to hear the story of what’s really happening in your business.
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