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Facebook COO: Small business is web’s holy grail

As Sheryl Sandberg courts Madison Avenue and Wall Street this week, she discussed Facebook’s IPO fallout and wooing small business.

Amid a week of pitching Madison Avenue on the value of Facebook advertising, Facebook COO Sheryl Sandberg took a moment Tuesday evening to talk mom-and-pop shops.

“Small business is something I’ve banged my head on; a lot of us have banged our heads on this,” she said during an after-hours Q&A session with reporters at the IAB MIXX Conference, which is part of Advertising Week in New York City.

Sandberg was referring to Facebook’s Main Street roadblock: The smallest businesses in the United States–which comprise 70 percent of all U.S. businesses–are the latest adopters to new technology. But as mobile ads grow increasingly lucrative, and Facebook ramps up its focus on monetisation, the company is hoping to woo brick-and-mortar companies with new products, such as Offers and Promoted Posts.

She called small business the “holy grail” of advertising online, and said Facebook is uniquely suited to capture it: “The rest of the advertising market is not set up for local targeting.”

…to read this article in full, visit leading US small business resource, Inc.