Tags EMarketing advice

Tag: eMarketing advice

20 ideas to inspire your next eNewsletter

It’s that time again, the deadline for your upcoming email newsletter is looming and you just can’t find the energy or inspiration to get started. Here's 20 ideas to put a fresh spin on your eNewsletters.

Six ways to create an eNewsletter that works

Most eNewsletters have an open rate of less than 20 percent - meaning only every fifth person is opening it. These aren't good statistics, but there are a few easy ways to change these in an instant.

Why two email databases aren’t better than one

eMarketing's an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here's a look at the pros and cons of both scenarios.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...