Tag: Email Marketing

Gina Lofaro looks at what makes an email marketing a success.

“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”

Matthew Johnson blogs about improving your email marketing.

“Don’t trick people into opening your emails. Be truthful about what’s inside. Set readers up for a positive experience as this will help your open rates.”

Vodafone Hutchison Australia (VHA) have discovered email marketing campaigns that included customer ratings and reviews attained a 40 percent higher click-through rate, which correspondingly turned into higher transaction numbers from electronic direct mail campaigns.