Tags Direct Marketing

Tag: Direct Marketing

Is direct mail marketing still effective?

Direct mail marketing has become less popular since the advent of email, meaning consumer letterboxes are becoming less crowded as inboxes become increasingly full. See the opportunity here?

Does the good old-fashioned leaflet drop still work?

In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.

Facebook use up to 70 percent among small businesses overseas

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

Is email marketing dead already?

As I was clearing out my junk folder yet again yesterday, it got me thinking – is email marketing dead already?

Emails: Doing it right

Whether you like it or not, emails have become the staples when sending out marketing messages. It isn’t rocket science, but a little effort can...

Targeting customers with precision marketing

While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and...


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...