Whether you like it or not, emails have become the staples when sending out marketing messages.
It isn’t rocket science, but a little effort can go a long way.
Here are some tips to increase your email savvy:
- Don’t try and send a single message out to everyone. Think about the content and personalise it for the recipient. The more personalised the message the better the message success.
- Try and avoid heavy HTML based content. Filters search this and will block it.
- Avoid sending messages over night, as it will get buried in a heap of emails sent after it. Early morning is a good time.
