Under the hood of CarAdvice: how the start-up lapped its competitors in automotive media

Summary

While his competitors in automotive media ‘clung desperately to print’, Alborz Fallah was able to accelerate his start-up into the digital age. That was ten years ago. In September, Alborz sold a majority stake in CarAdvice to Nine Entertainment Company for $35 million. “It’s worth that and much more,” the 32-year-old Brisbanite told Dynamic Business. […]

Tags: ACP, Alborz Fallah, automotive media, Bauer Magazines, Brisbane, Car, CarAdvice, digital disruption