Tag: Digital Advertising

Companies are turning to social media as the next frontier for advertising — and even small businesses can afford to get in on the action.

The Federal Court has upheld the Australian Competition and Consumer Commission’s (ACCC) appeal against Google for publishing advertising material designed to mislead or deceive, and legal experts are urging SMBs to recognise how the case provides clear evidence of their online obligations.

Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.

PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.

New research on just how many marketing messages it takes to completely turn off a customer.

It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?