Companies are turning to social media as the next frontier for advertising — and even small businesses can afford to get in on the action.
If your company already uses social media for marketing, it’s time to think about the possibilities of social advertising, which offers huge audiences and the appeal of targeted, viral marketing.
“Social advertising really is a game-changer, especially for SMBs [small- to medium-sized businesses], because they can capitalize on the reach of these networks and drive a significant number of clicks for the budget,” says Tom Edwards, vice president of digital strategy with The Marketing Arm, a promotions agency in Dallas, Texas.
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