With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses to tap into this community to create authentic customer relationships and turn their passion into a business. With 80% of Instagram users following a business and the average Australian checking their feed 11 times a […]
A point of sale (POS) system can revolutionise the way in which a small to medium business operates. It can streamline the day-to-day activities, from stock ordering and inventory to speeding up the payment process for the consumer and delivering a better customer service to clients. As a management tool it is very versatile, and […]
In my previous post, I ran through two initial steps B2B sales people need to think about on their journey towards becoming A-Graders. These were ‘reconcile your conflicting priorities’ and ‘set long-term goals,’ which focus on transitioning from an immediate, short-term mindset to becoming more forward-thinking and planning for the long-term. As the sales profession continues to […]
“Go see, ask why, show respect.” The words of Toyota chairman Fujio Cho have become renowned as the basic lean principles on which to build and run a large business but what does this mean for small to medium-sized Australian businesses? The concept here revolves around the importance of business leaders getting up from their desks […]
Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate […]
In today’s digital age of data, social media and instant gratification, we desperately crave feedback. Whether in our personal or professional lives, feedback is king. Why do we need it? Essentially, to understand how we can be better – identifying and fixing problems and making improvements. Getting feedback when you’re a business is not […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
You’ve heard the saying: “you don’t know what you don’t know.” Most people are happy to accept that proposition because whilst ignorance isn’t always bliss, people tend to avoid risk and thus the danger won’t be immediate. Launching a start-up means rushing into the high-end of the risk zone where even minor trip-ups can have a significant impact on your potential […]
