Carlo Minassian

As I started building my new cybersecurity company, through staff hires and client and vendor engagement, there was one question I was asked repeatedly: “Carlo, how will you start from nothing, with no customers, no revenue, and convince customers to trust you?” The concept seemed a complete mystery to every single person I spoke with. To… Continue reading From zero to entrepreneur hero in six steps 

I want to talk to you about why it’s sometimes far more important to reject a potential customer or client than to say ‘yes’.  In fact, if you are building a business, get used to saying ‘no’ – a lot. Having started my second cybersecurity company, after the successful sale and globalisation of my first one,… Continue reading To succeed, you’ll have to reject customers that aren’t the right fit for your business