To succeed, you’ll have to reject customers that aren’t the right fit for your business

Summary

I want to talk to you about why it’s sometimes far more important to reject a potential customer or client than to say ‘yes’. In fact, if you are building a business, get used to saying ‘no’ – a lot. Having started my second cybersecurity company, after the successful sale and globalisation of my first one, […]

Tags: Carlo Minassian, contract renewal, Customer, Customer Service