Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.
Bring on the boomers. Consider this advice when designing a store where boomers are the customers.
Businesses that quickly deliver personalised, relevant content using the channel customers prefer — whether print, email, web, mobile or social networks — can capture greater loyalty and reduce the chance customers will take their business elsewhere.
Is sub-standard customer service the norm in Australia? One business owner says yes, and that it’s only a matter of time until the businesses who are lacking in this key area experience failure.
Just made a new network contact? It’s now your job to build a strong enough relationship that will earn you the right to ask for their business. Building strong and trusting relationships with your existing customers is also fundamental to the long term success (and profitability) of your business.
Suppliers who neglect to review the spelling, grammar and appropriateness of their customer communications risk hurting their relationships with their small business customers, according to a new study.
By taking the time to reflect on why you lost a customer or failed to close a sale, you’ll find ways to improve on the next one.
Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
Don’t ignore your customers’ headaches. Here’s how you can use them to boost business.
What are you offering that will maintain and strengthen your relationships with your key accounts?
