#Customer Loyalty
How to build your business by being authentic
A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]
How repeat customers improved my business
“Repeat business is both an honour that confirms you’re doing something right, and a reminder to push yourself to keep serving the people who love what you’re doing,” says entrepreneur Kyla Kirkpatrick. Here, she shares her secrets to earning repeat business. It has been 10 years since I started The Champagne Dame and I am […]
Why being respected in business is much more profitable than desperately trying to be liked
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
Lessons to takeaway from H&M’s PR disaster
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
3 Affordable yet effective business marketing tactics
Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social […]
Customer service: Investing in a personal approach
“Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please place item in the bagging area” – you turn for help and there’s no one there. “We regret to advise that your imminent flight has been cancelled [therefore ruining your long […]
Loyalty in a takeaway coffee
There are a dozen cafes within one block of the office and I’ve tried them all. So what drives my customer loyalty? What is it about this one place that has won me over?
What you need to know about direct debit customer billing
Don’t look now, but the ‘subscription economy’ is arriving at a business near you.
Too many contact options creates confusion
There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead to mixed messages for customers.
How to avoid sabotaging your customer service
Every savvy marketer knows that good customer service implies more than just distributing your service or product to the audience.
10 tips for keeping clients happy
There’s nothing more elating than that feeling after getting a new client, but what about maintaining that happiness in your clients beyond the first win?
Customer loyalty on the decline
Over 60 percent of Australian consumers identify themselves as ‘apathetic’ in their choice of a primary retailer, a new survey has revealed.
How to drive customer loyalty with content marketing
It’s a simple idea really – customers are the lifeline of any business, so keeping them should be a top priority.
3 weird ways to get customers to spend more
There’s an entire field dedicated to studying how to nudge consumers to spend more–and it has come up with some pretty bizarre findings.
5 steps to help retain your customer base
In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.
How to get ahead by being generous
Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the most generous.
4 keys to customer loyalty
Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.
6 ways to build customer loyalty
It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.
Getting customer satisfaction-Part Two
This is the second of two articles written by Tony Young about keeping your customers satisfied.
Six ways to get customers to love your business
Read on for some great lessons in how to improve customer loyalty.
How to land a customer for life
Here’s how one recent experience cemented my loyalty to a chocolate company.
How to cultivate truly loyal customers
Every business wants loyal customers – but loyalty comes in many different flavours
2 tools to turn customers into cheerleaders
Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.
5 ways to avoid over-promising and under-delivering
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.