Too many contact options creates confusion
By Gina Baldassarre · 4 July 2013 · Locked
By Gina Baldassarre · 4 July 2013 · Locked
With more ways to reach a company than ever before, the risk of confusion and mixed messages is higher than you think. Find out how poor coordination can damage your business and what you can do to fix it.
There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead to mixed messages for customers.
Tags: communication strategies, Customer Loyalty, Effective Communication, multichannel, multichannel communication, sales strategy, service strategy, Technology