Tag: Consumers

A record number of Australians are packing their lunches, canceling holidays, and buying in bulk, as the impact of earlier interest rate rises continues to hamper spending.

Food franchises must evolve to remain competitive as consumers gravitate to products that can be customised to their individual tastes, an industry veteran says.

The Australian Competition and Consumer Commission today announced new law to offer greater protection to consumers in the coming financial year.

The majority of Australian consumers feel that companies are not aware of customer dissatisfaction, with few trying to win back business, finds a recent survey.

Australian shoppers are yet to resume spending since the global financial crisis, with many concerned over the security of their jobs as the economy recovers.

According to the March Australian Retailers Index released today, almost one quarter of small to medium retailers have downsized their staff numbers in the last three months. However, 65 percent have kept up staffing levels and 11 percent have hired more staff in the same period. Although lower consumer confidence is hurting the retail sector, […]

Consumer research commissioned by out-of-home media firm oOh!media sheds light on how advertising works in a retail environment with 83 percent of respondents saying they were affected by price discounts, while almost two-thirds say they stick to regular brands and just over half are after convenience. The How We Really Shop survey revealed that consumers […]

The Federal Government’s stimulus package will not contribute to a revival of the retail sector, according to a recent forecast issued by consultancy Access Economics.

So, you’ve got $5,000 to market your business, but how do you get the best ‘bang’ for your buck? Here are five marketing activities to help promote and grow your business. 1. BUILD YOUR ONLINE BUSINESS Amazingly, around 60 percent of SMEs are yet to have a convincing presence online. With millions of consumers daily […]

For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]