Tag: Competitive Advantage

Danielle MacInnis offers eight straightforward tips for gaining a competitive advantage over your small business rivals.

“Customers are becoming bored with hyped up messaging and choose their own media diet. So can we still achieve a competitive advantage in today’s marketplace as a small business?
We can but we have to think faster, act sooner and compete in new ways.”

Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?