8 ways to gain a competitive advantage

Summary

Danielle MacInnis offers eight straightforward tips for gaining a competitive advantage over your small business rivals. “Customers are becoming bored with hyped up messaging and choose their own media diet. So can we still achieve a competitive advantage in today’s marketplace as a small business? We can but we have to think faster, act sooner and compete in new ways.”

Tags: Competition, Competitive Advantage, Marketing Strategy