Home topics news News News Social Media – A non-specialist speaks out! Gemma Tognini June 16, 2010 I preface this post with an admission that I am not a social media specialist. I am, dare I say it a communication specialist and a massive “partaker” in the land of Social Media. I have actually been described as a Facebook addicted crack whore…but that’s a discussion for another day. So what I’m saying is this post is my opinion. If you disagree, great. Don’t write me hate letters – do something constructive like volunteering at the Salvos or the RSPCA. Okay, so my two cents on Social Media – you ready? Social Media is NOT…. A silver bullet . It will not solve all of your communications issues. It is not a panacea for your organisation’s ills. Poor communication strategy remains poor communication strategy with social media in the mix. Under your control : I have heard SM “experts” rave about the fact you can control the SM space. Rubbish. Ask Nestle or BP how well that’s working for them right now. Fact is folks, you engage media of any kind with the understanding it’s a calculated risk and you can manage, but never control. Not for everyone : There I said it. We have a range of clients for whom social media is no appropriate. Why? Largely, because it’s not where their key stakeholders live. Remember, good communication strategy is all about knowing who you’re talking to and what you’re