Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone. More than half […]
The rise of the sharing economy has led to an evolution in consumer behaviour and the disruption of legacy industries. For some, it’s a threat. For others, it’s an opportunity to provide new solutions to old problems and thrive. If there’s one constant, it’s that people enjoy a good, homemade meal. A new ‘shareconomy’ player […]
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]
Succeeding in business today doesn’t just require good talent – it requires great talent. It also requires great products, a smart strategy and an internal desire to innovate and thus stay ahead of the competition. But let’s focus our attention back on talent. After all, it’s one of the most important components of business today and all around us we […]
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
The rapid growth of Grace Lever’s latest venture, GraceLever.com, has seen her twice nominated for the Telstra Business Women’s Awards (SA) in the ‘Young Business Women’s Award’ category, which she won this year. Her eponymous brand offers female entrepreneurs practical guidance and proven strategies to help them create businesses that are not just profitable and scalable but lifestyle-friendly. Having previously […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
Judd Armstrong almost quit the entrepreneurial game when he ‘maxed out’ a credit card starting his first business – but a ‘kick in the pants’ put the Queensland native back on course. While that business survived to make a USD$2m dollar profit, Judd’s follow-up venture, Jaybird, has made waves globally. In April, this year, he sold the […]
There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]
