“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” (Bruce Springsteen) Bruce Springsteen, aka The Boss, has been making music now for more than five decades. He’s run a pretty tight ship over that time with his […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
It’s likely that at some stage in your career you’ve dreamt of running your own business, due to the perceived flexibility, but haven’t yet taken the entrepreneurial plunge for one reason or another. Perhaps it’s job security, budget constraints, or just a general fear of the unknown – all valid reasons for hesitation. Fortunately, there’s a […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
If the industry your business operates in regularly appears on the ‘least trusted’ list, how do you create trust to ensure viability? Without trust, it is difficult to turn a profit, let alone grow your business and build your reputation. Are you doing enough to actively foster trust, earn a client’s business and engender loyalty? […]
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
Starting your own business is an exciting venture, but your entrepreneurial dreams can quickly turn into a nightmare if you fail to consider critical legal issues. Start-ups and small businesses make legal mistakes all the time – some of which can be disastrous. By covering six of the most common mistakes made by business owners, this article […]
Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone. More than half […]
The rise of the sharing economy has led to an evolution in consumer behaviour and the disruption of legacy industries. For some, it’s a threat. For others, it’s an opportunity to provide new solutions to old problems and thrive. If there’s one constant, it’s that people enjoy a good, homemade meal. A new ‘shareconomy’ player […]
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
