IP Australia adopts image recognition tech to help SMEs better protect their trade marks

By James Harkness · 14 February 2017 · Emerging Tech

IP Australia adopts image recognition tech to help SMEs better protect their trade marks

IP Australia Revolutionizes Trade Mark Protection

Small businesses are about to get a major boost in protecting their logos and brands. But what does this mean for your business's intellectual property?

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Summary

The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to protect their logos and brands. The technology has been incorporated into IP Australia’s new Australian Trademark Search Tool to make the process of searching for similar logos simpler and faster for […]

Tags: Brand, Craig Laundy, Government, Image recognition, Intellectual Property, IP australia, logo