Tag: Brand

It amazes me how many horror stories emerge about the things employees publish about their workplace online, but I think there’s a lesson for all of us in there about protecting our digital brand.

While ensuring a positive customer interaction in person is still important to build loyalty, the experiences that customers receive online are just as critical, and even more imperative are the interactions customers have with other customers.

LEWIS PR has launched Chatterscope, a free platform for Twitter sentiment monitoring and analysis so businesses can monitor their brands and address negative sentiment online.

Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.

Bakers Delight has unveiled a new long-term brand strategy, investing $6 million in a major repositioning of the business to ensure its continued growth in a changing market.

If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.

Domino’s Pizza is is rolling out a change to it’s core pizza product offering, with 3,750 tonnes of tomato sauce and a new advertising campaign hitting consumers today.

What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?

Companies are advised to prepare to secure their brand names for the .co domain with applications for existing trademark owners opening in April before the Landrush begins on June 21.

The Wiggles Exporting for more than 10 years, the Wiggles’ key markets include the US, UK, South Africa and Argentina. The four Wiggles (Greg, Murray, Jeff and Anthony) were crowned Exporter of the Year at the 2005 Export Awards, and have become a household name around the world, with 70 percent of their business in […]