Tag: Brand

A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.

Lady Danielle Di-Masi refreshes your memory on the five top business etiquette tips to help you be successful for the year ahead. Will you need to practice your handshake over the holidays?

“Give me a limp handshake and I will slap your wrist and make you do it again.”

Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.

“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”

Google has released its Australian 2011 Brand Zeitgeist list, which shows the most searched for brands and ads in the country. Commonwealth Bank topped the list as Australia’s most searched for brand.

In this guest post for Dynamic Business, Louisa Claire from Brand Meets Blog looks at why SMEs should be connecting with Australian bloggers to grow their business.

Employers must be mindful of the dangers social media present to their business brand over the Christmas period said law firm People and Culture Strategies.

Gold Coast entrepreneur Dan Murray was just 17 when he started Sly Underwear. He tells how the burgeoning business came together with a little help from his friends.

Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.

More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.

How do you manage a rebrand across an entire franchise network? Bakers Delight general manager Chris Caldwell explains.