Ecommerce is growing rapidly in Australia – with a 14 per cent growth in online purchases in the 2017 financial year[1]. Forrester predicts that a quarter of total retail sales in Asia Pacific will be completed online by 2022[2]. The arrival of Amazon in Australia will most likely accelerate this growth trajectory. How do Australian e-tailers […]
Customer obsession and innovation are “very much on a continuum”, Russ Grandinetti – Amazon’s Senior Vice President, International Consumer – told the audience at Amazon Innovation Day in Sydney, last week. Grandinetti, who was amongst Amazon’s first 2000 hires and sits inside its top 40 employees in terms of tenure, spoke of the need for […]
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
Businesses registered to sell products through Amazon’s Australian Marketplace can now harness the ecommerce giant’s logistics capabilities to reduce the burden of fulfilling online orders. Fulfilment by Amazon (FBA) enables sellers to store stock at Amazon’s fulfilment centre and have the company pick, pack and ship products to customers on their behalf, eliminating the need […]
As consumers increasingly opt for online shopping experiences over in-store, businesses of all sizes can ill afford having a lacklustre ecommerce presence – or worse, none at all. In the Amazon era, that means obscurity, even oblivion. But how can small businesses with limited resources go about establishing an effective ecommerce presence that captivates new […]
There was a massive shift in the retail sector, last year, with ecommerce giant Amazon making its long-awaited debut as some of the incumbents continued to see diminishing returns. As the Amazon saga continues to play out, with a question marking hanging over the longer-term impact, we asked seven industry experts to gaze into their […]
To coincide with the forthcoming local launch of Amazon’s cloud-based, AI-powered voice assistant Alexa, online employment market SEEK has announced a compatible voice-activated job search. According to Amazon, three Alexa-enabled, voice-controlled speakers – the Echo, Echo Plus and Echo Dot – will ship from the company’s local website “beginning early February”, with the devices also […]
Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because […]
As 2017 draws to a close, eMarketer [1] predicts that Australian ecommerce sales will reach $32.56 billion. Of this, it is estimated that $20.15 billion, or 62 percent, will be driven by online retail sales. [2] For Australian businesses working in ecommerce, this should be an exciting time filled with opportunity, instead, for the past year […]
Small Australian retailers need to figure out what they can ‘uniquely own’ on Amazon and not waste their time on products that won’t win them the Buy Box, according to Brent Bellm, the CEO of ecommerce solutions provider BigCommerce. Bellm described Amazon as the “best online retailer we’ve ever seen”, adding that the company […]
