Home featured Featured News Small Business Featured eBay ahead of Gumtree, Amazon Gali Blacher June 19, 2018 According to latest Roy Morgan research, eBay is king of online shopping ahead of online marketplace giants such as Gumtree, Amazon & Kogan. Nearly 14 million Australians aged 14+ now visit online shopping or auction sites in an average four weeks – that’s nearly 70%. These are the latest results from Roy Morgan Single Source derived from in-depth face-to-face interviews with 1,000 Australians each week, 50,000 each year. However, the figures show there is still a certain amount of ‘window-shopping’ even online as the latest research released by Roy Morgan last week shows around 9.5 million Australians (47%) actually purchase something online in an average four weeks. This gap of over 4 million Australians who browse online shopping and auction sites but don’t follow through with an online purchase represents, according to Roy Morgan, a huge opportunity for online shopping and auction sites to exploit. eBay, according to the research, is Australia’s favourite online shopping or auction site with over 9.4 million Australians visiting the site in an average four weeks ahead of local Australian second-hand shopping site Gumtree with 5.6 million visitors. Amazon sits in third with 4.7 million visitors twice as many as fourth placed Kogan with nearly 2.3 million visitors. Other online shopping and auction sites to attract in excess of 1 million visitors in an average four weeks include Groupon with nearly 1.8 million visitors, Catch with over 1.2