Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.
Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.
It’s vital small business owners find ways to get a helpful second opinion, Rick Mapperson blogs.
“One of the greatest lessons I have learned in the 20 years of running my own business is to never hesitate to get a second opinion. Just because we may be experts in our chosen field of business, it does not mean that we are competent or have expertise across all aspects of our business.”
Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy.
Location-based advertising and mobile phone vouchers will be the key to the future of advertising and promotions, according to a survey commissioned by navigation and location data specialists NAVTEQ.
You’ve heard about it, you know what it is, but you’re not sure how to approach social media as a promotional tool? Here are some quick insights to set you on the path of social media success.
Two of Perth’s youngest entrepreneurs 22 year old Paul Slee and 23 year old Lachlan Nally have launched an Australian – Truckside Ads – revolutionising the Australian outdoor advertising industry.
Appalogue, an iPhone app that lets users read advertising catalogs on their mobile phone rather than receive them in the mail, hopes to make the printed catalog obsolete and save the environment in the process.
