Optus is seeking an injunction against Vodafone for misleading advertising surrounding Vodafone’s ‘infinite’ mobile plans aimed at business customers.
Optus claims Vodafone has not adequately disclosed the fine print details and qualifications in the ‘infinite’ plans’ advertising.
Vodafone’s Infinite Business mobile plans are pitched at businesses who are not tethered to a desk in an office, the plans include infinite standard national calls and texts to personal mobile numbers within Australia, infinite voicemail within Australia, plus from 1 to 4 gb of included data per month. Optus is alleging Vodafone’s infinite plans do not disclose adequately the costs, including international calls which attracting additional fees.
Optus has been in the Australian Competition and Consumer Commission sights over similarly misleading conduct, with the ACCC alleging in court that Optus engaged in misleading or deceptive conduct and made false representations in relation to the advertising of certain broadband plans as part of its ‘Think Bigger’ and ‘Supersonic’ promotional campaigns.
Optus believed that the advertisements were not misleading because customers that had any misapprehensions corrected through the Optus’ call centre or website before they signed up for a plan. Optus is alleging that Vodafone is behaving in a similar way, and seeks to have the same penalties imposed by on Vodafone for the telco’s infinite mobile plans.
