Adobe has launched Adobe Express for Ads, a platform designed to streamline ad creation for small businesses and marketers. The tool integrates directly with some of the world’s biggest ad platforms, including Google, LinkedIn, Meta, and TikTok, with support for Amazon ads “coming soon,” the company announced.
The service offers an end-to-end creative workflow, allowing users to produce, adapt, and publish ads without leaving the Adobe Express ecosystem. The goal? Eliminate the traditional pain points of ad design and performance tracking.
“Great ads made easy, with Adobe Express,” the company said.
Helping SMEs cut through the noise
Creating an ad that performs can be a high-stakes, time-consuming process. From mastering creative design to ensuring compliance with platform-specific requirements, the hurdles are many. Adobe Express for Ads aims to consolidate those steps.
“Adobe Express for Ads connects the dots in one convenient app,” the company said. “It makes it simple to get the right messages to your audiences quickly and effectively.”
Social safe zones and AI-powered video
Among the standout features is “social safe zone” technology, a new built-in guide that ensures visual elements land in the sweet spots for engagement across different ad formats. Starting June 12, these safe zones will be available for Meta’s Stories and Reels, and LinkedIn video ads, with more formats on the way.
The platform also leverages Adobe Firefly’s AI capabilities to support video content creation. With Clip Maker, users can instantly turn long-form video into short-form clips, while Generate Video uses text or image prompts to produce background footage that’s commercially safe for business use.
Creative that performs
Adobe Express draws on the company’s legacy tools, like Photoshop and Illustrator, and pairs them with simplified, drag-and-drop workflows and a massive library of pre-built templates. Adobe cites Nielsen data showing that 50% of advertising ROI is driven by creative quality, and is betting its user-friendly design tools will help businesses get more from their ad spend.
Templates are optimized for multiple platforms, and new Custom Brand Kits let users lock in brand elements for consistent visuals across campaigns.
Publishing and performance, all in one place
The platform doesn’t just help create ads, it helps deploy them. New templates and workflows are tailored for:
- Google Performance Max: Grab a template, insert your media, and export to your Google Ads account in minutes
- LinkedIn: Quickly build and export video or image ads to drive engagement with B2B audiences
- TikTok: Through a TikTok Symphony Assistant add-on, users can create trending content with pre-cleared music. Starting June 16, direct export to TikTok Ads Manager will be available
- Amazon: Adobe is working on features including pre-compliance checks and professional templates to simplify publishing on Amazon
Measuring what matters
To round out the offering, Adobe Express for Ads now integrates with Metricool and Bitly, allowing users to analyze content performance without switching platforms.
The Metricool add-on delivers analytics on engagement, hashtags, and platform performance across Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X or Twitter, and Google Business. It also supports competitor benchmarking to help fine-tune strategies.
The Bitly add-on enables QR codes and short links, plus real-time tracking to support data-driven campaign updates.
Adobe Express for Ads and its new integrations are available now. Businesses can explore the platform and download add-ons via the Adobe Express Add-On Marketplace. Developers and partners interested in building within the platform can visit Adobe’s developer portal for more information.
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.
