Home topics small-business-resources sales-and-marketing Marketing Small Business Marketing Forget funny cats: Why your Business Needs Video Content and how it can easily create it Lauren Trucksess April 5, 2018 Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not already creating video content, you are likely missing out on valuable opportunities to connect with customers, grow your audience and build your brand. One third of the time that people spend online is now spent watching videos. And by 2021, 13% of internet traffic will consist not just of video content, but of Live videos. Video is no longer a ‘nice to have’ – it’s a marketing necessity. That’s why it is critical for businesses to start incorporating video into their marketing mix sooner rather than later. I can hear you saying now, ‘But I don’t have the time or budget to create branded videos!’ That may have been true in the early days, but with the number of tools now available, that is simply not the case. Here are five simple tools that make creating more compelling visual and video content easier (and cheaper than ever) for small businesses. Facebook – If you’re looking to create videos for social media advertising, Facebook has built-in features