John Smith, on the Bum Box

By Adeline Teoh · 24 July 2008 · Entrepreneur

Full details: John Smith, on the Bum Box

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Summary

When ideas man John Smith hit on an innovative product that was environmentally friendly and market savvy, he put his fledgling business in the Bum Box seat. Anyone who has ever tried to get comfortable sitting on a picnic rug will quickly grasp the concept of the Bum Box, John Smith’s cardboard wonder. It’s a […]

Tags: Entrepreneur Profiles, Environmentally Friendly, Innovation, Marketing, Nukte, Patents