#Digital Marketing Strategy
How to meet the demands of the digital-first consumer
Robin Marchant, Shopify’s Director of Marketing, discusses the solutions for meeting growing consumer demands, customising your online approach, and the value of in-store purchasing apps.
Why digital marketing is a business essential in 2022
Dynamic Business spoke with Rocket Co-Founder and CEO James Lawrence about the significance of digital marketing and strategies in 2022.
What makes a truly great SEO manager?
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
Revenue or rankings: where you should direct your SEO focus
Any business entering into the online world first hears about SEO. That’s a good start for many and is a needed tool in the vast and often confusing online world. Many businesses will receive hundreds of solicitations from various SEO companies that will promise amazing returns and being shot to the top of Google rankings. […]
It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
Big mistake: Neglecting your corporate blog
Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilised.
Expert tips for getting started with a digital marketing strategy
With so many tools now available in the digital marketing space, it’s understandable that many SMEs don’t know where to begin. This step-by-step guide should help.
Five ways to boost eMarketing campaign success
While social media is often in the limelight, email continues to be the lead workhorse for many businesses. This means that as customer sophistication evolves, so too should your email strategy.
The seven eMarketing metrics every business should measure
Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.
Inbound marketing: Another flash in the plan or the real deal?
Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.
Not online? You’re at a disadvantage
Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
3 interesting ways SMS supports e-marketing
Matthew Johnson looks at using SMS marketing to support your email marketing activities. “Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”
Goal setting fundamentals for social media
Anna Cairo blogs about setting goals for social media use. “When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
Consumers trust brand-names when researching online
Online research methods are evolving, as more consumers turn to the websites of trusted brands for information regarding product purchases.