Tag · 2 stories
#Creative Agency
Entrepreneur ◆
“Working 80-hour weeks isn’t cool”: Digilante’s MD on making time for fun as his agency grows
Bonding over a mutual client, their complementary skillsets and a shared love of Guiness, Sydneysiders Kiel Van Daal and Eric O’Brien joined forces for a creative agency that would engage millennials through a marriage of traditional marketing and emerging technologies. Nearly five years on, it’s clear their approach has paid off. Working with the likes […]
James Harkness · 2 min
Advice ◆
Cultivate entrepreneurialism, stay small as you go big: Pawl Cubbin on competitive advantage
Want to compete with the multinationals but worried ‘going big’ will kill the creative spirit driving your business? According to Pawl Cubbin, founder and CEO of independent creative network ZOO Group, you can punch above your weight by cultivating a culture of entrepreneurialism, getting your core team right and learning from different business models. In […]
James Harkness · 2 min