Tech
Three in four SMEs (76%) have invested in technology over the last 12 months to boost their innovative capacity, according to research undertaken by cloud accounting provider MYOB. Other key findings from MYOB’s latest Business Monitor, which involved a survey of more than 1000 business owners and directors, also found that: Almost a third of […]
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]
With less than a year to go until the General Data Protection Regulation (GDPR) comes into effect, now is the time for small Australian businesses to prepare for compliance or face potentially crippling fines. You might not think it applies to you, however, if your business serves customers or individuals in the European Union, preparing […]
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
Today, most Australians carry at least one Wi-Fi-enabled device at all times and according to Cisco’s 2016 VNI report, more than 540 million public hotspots are expected to be online by 2021 to support smart devices worldwide further propelling their proliferation. While most retail businesses have realised offering a reliable Wi-Fi network for guests is […]
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security. Getting lost in crowds, they were the one figure you counted on for safety. But as a teen through to the years as a younger adult, they were typically a force […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
The increased use and application of blockchain technology is set to disrupt companies of all sizes, across all industries, and in almost every area, from payments and transactions to contracts and identity verification. Small- to medium-sized enterprises (SMEs) will not be immune to the disruption. Blockchain technology was created to facilitate online payments via a […]
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Over the last few years, improvements in technology have set the bar higher for events. From event specific technology, such as badges and apps, to AI, robots and VR, new technologies are revolutionising the way businesses conduct events. No longer will an interesting or unique venue be the draw card it once was. Today’s events are […]
The use of chatbots in mobile messaging will inevitably ‘usurp’ call centres as the norm in customer care but businesses must take care not to overstate the capabilities of their bots, according to Steven Fitzjohn, the regional vice president (APAC) at LivePerson. To better understand attitudes towards the use of chatbots in customer care, the […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
The Australian Cyber Security Centre (ACSC) is working to confirm reports of two Australian companies affected by ‘Petya’, a ransomware attack sweeping the globe. The government agency has referred to Petya as a ‘global ransomware campaign’ and noted that it appears to leverage the same vulnerability as WannaCry, another malicious software that renders data or […]
Picking a domain name is one of the best and exciting things when you’re about to have your very own website – be it for your small business or for your personal use. So, you already have a list of your preferred domain names; you should have a couple or at least a top three […]
Australia’s biggest retail players need not fear the imminent rollout of Amazon Marketplace in Australia. This is not the death knell of the status quo; local retail businesses and smaller Aussie brands should be seeing this as a golden opportunity to grow their business. The imminent rollout of Amazon Marketplace in Australia may be seen as the death knell […]
While the first wave of the WannaCryptor attack has passed, a lassiez-faire approach to cybersecurity will no longer suffice. [Editor’s note: this article is the third in a three-part series on WannaCryptor by Nick FitzGerald.] The attack, which began spreading in the morning of May 12th, 2017 in Europe, was stopped later the same day by an […]
Today, the reality is that Australian start-ups and small business organisations face unprecedented security challenges. According to the 2017 Norton SMB Security Survey, 19% of Australian small businesses have been hit by a cyber attack. At the same time, Gartner says that in 2016, total external spending on cyber security by Australians and Australian organisations […]
A point of sale (POS) system can revolutionise the way in which a small to medium business operates. It can streamline the day-to-day activities, from stock ordering and inventory to speeding up the payment process for the consumer and delivering a better customer service to clients. As a management tool it is very versatile, and […]
File sharing and collaboration platform Dropbox will deploy a proxy server as a Point-of-Presence (POP) in Sydney within two months to accommodate user growth across the ANZ region, according to Daniel Iversen, the company’s head of solutions architecture (APAC). “Dropbox has experienced extraordinary growth in the region over the last 12 months,” Iversen told Dynamic […]
