Tech

Have you started to use LinkedIn for lead generation? if not, you’re missing out on a great way to drum up business.

Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.

The need to address the risks involved in using digital technologies is more important than ever following recent attacks on social media sites, Facebook and Twitter.

SMEs are constantly being encouraged to set up social media platforms for their business, so it’s easy to get caught up in the hype. But is social media all it’s cracked up to be?

Social media junkies can whip up a Facebook event in five minutes but it can be daunting for beginners. We take you through the process step-by-step.

When it comes to plagiarism, there’s no excuse. But taking a leaf out of the books of social media experts and organisations doing social well is the best way to inspire your own content.

You might have downloaded the software but do you know the best way to use it? Here’s a guide to using Evernote in your business.

So you’ve joined Twitter and are merrily tweeting away but your avatar is still an egg and your background is a generic blue cloud. Or even worse, your company logo is so small it looks like it’s written in Sanskrit. Never fear. Simply follow these tips and you’ll have a slick profile in minutes.

The Australian retail industry has a lot of catching up to do to compete with online offerings from the US and UK.

Social, mobile and cloud technologies are creating a massive change in the way Australian small businesses can work more efficiently, compete with larger global companies, and connect with their customers in entirely new ways.

Having an online presence isn’t enough in the digital world. It’s important to make sure your social media presence is making an impact.

Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.

It might be tempting to get caught up in the romance of this special day for lovers, but beware of who you might be exposing yourself to.

Evernote, the online note sharing service has launched a new product designed specifically for business, in Australia.

There’s no winning formula for growing your number of Twitter followers – there are multiple, equally valid approaches – but if you follow these simple rules, expect your popularity to increase.

In today’s digital world basic knowledge of image-editing software is essential for small business owners. Here is a step-by-step guide to performing three basic Photoshop tasks.

IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.

The decision to change from manual accounting systems to an umbrella system depends on the same criteria that influence people to upgrade residential infrastructure: old systems are inefficient, cost-prohibitive and need frequent troubleshooting.

Social media for businesses is about more than winning a popularity contest. Increasing your Facebook ‘likes’ and email subscription list can increase customer awareness and engagement with your business, and more importantly, have a direct effect on your sales.

Facebook is the world’s leading social media network. More and more individuals are connecting every day and businesses are also getting on board. As a SME you may have decided to create a Facebook page for your business but are you effectively using it?