Tech

During the current economic climate, small businesses need to be able to communicate their brand values and unique selling points successfully, and an engaging and easy-to-use website is key this.

With more and more people turning to online shopping, eCommerce can be a lucrative business opportunity – and having an eCommerce business can be a great way to earn an income.

As a business owner, you now have the power to define why you are in business, what’s important to you about what you do, and use that clarity and passion to transparently connect with an almost infinite number of your ideal clients.

Online creative marketplace Etsy has been the home of many Australian micro-businesses just getting started in the retail market. Here Etsy’s country director for Australia, UK, Canada and New Zealand, Nicole Vanderbilt, sharing advice for micros.

Have you started to use LinkedIn for lead generation? if not, you’re missing out on a great way to drum up business.

Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.

The need to address the risks involved in using digital technologies is more important than ever following recent attacks on social media sites, Facebook and Twitter.

SMEs are constantly being encouraged to set up social media platforms for their business, so it’s easy to get caught up in the hype. But is social media all it’s cracked up to be?

Social media junkies can whip up a Facebook event in five minutes but it can be daunting for beginners. We take you through the process step-by-step.

When it comes to plagiarism, there’s no excuse. But taking a leaf out of the books of social media experts and organisations doing social well is the best way to inspire your own content.

You might have downloaded the software but do you know the best way to use it? Here’s a guide to using Evernote in your business.

So you’ve joined Twitter and are merrily tweeting away but your avatar is still an egg and your background is a generic blue cloud. Or even worse, your company logo is so small it looks like it’s written in Sanskrit. Never fear. Simply follow these tips and you’ll have a slick profile in minutes.

The Australian retail industry has a lot of catching up to do to compete with online offerings from the US and UK.

Social, mobile and cloud technologies are creating a massive change in the way Australian small businesses can work more efficiently, compete with larger global companies, and connect with their customers in entirely new ways.

Having an online presence isn’t enough in the digital world. It’s important to make sure your social media presence is making an impact.

Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.

It might be tempting to get caught up in the romance of this special day for lovers, but beware of who you might be exposing yourself to.

Evernote, the online note sharing service has launched a new product designed specifically for business, in Australia.

There’s no winning formula for growing your number of Twitter followers – there are multiple, equally valid approaches – but if you follow these simple rules, expect your popularity to increase.

In today’s digital world basic knowledge of image-editing software is essential for small business owners. Here is a step-by-step guide to performing three basic Photoshop tasks.