Tech

According to The Westpac Women and Technology Report, women are three times more likely than their male peers to use a smartphone to do their online banking.

It’s exhausting and, quite frankly, impossible to be across every technological development but it’s important to keep your finger on the pulse. If nothing else it could save your business a lot of money.

Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?

Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?

Boost Mobile have recently partnered up with Telstra to provide consumers with affordable, exclusive pre-paid mobile services Australia-wide.

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.

The Australian International Design Awards (AIDA) has announced the launch of additional categories this year, allowing more brands the opportunity to shine on the international stage.

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.

When it comes to social media risk, business owners appear to believe common sense is the best guide for employees. This is far from adequate as the term means different things to different people.

We spoke to CEO Gary Swart about the growing trend among Australian small businesses to outsource office admin.

The mobile market is key for businesses of all shapes and sizes. Why? Because more consumers are using their phones to search for products and services more than ever before.

Over time, your web hosting needs may change. But if you’re not an experienced user, it can be difficult to figure out whether you really have outgrown your hosting service.

While everyone is thinking about BYOD and BYOA in their small business, there are plenty of security issues to be wary of. Robbie Upcroft, SMB sales manager Asia Pacific at McAfee, offers his advice.

During the current economic climate, small businesses need to be able to communicate their brand values and unique selling points successfully, and an engaging and easy-to-use website is key this.

With more and more people turning to online shopping, eCommerce can be a lucrative business opportunity – and having an eCommerce business can be a great way to earn an income.

As a business owner, you now have the power to define why you are in business, what’s important to you about what you do, and use that clarity and passion to transparently connect with an almost infinite number of your ideal clients.

Online creative marketplace Etsy has been the home of many Australian micro-businesses just getting started in the retail market. Here Etsy’s country director for Australia, UK, Canada and New Zealand, Nicole Vanderbilt, sharing advice for micros.

Have you started to use LinkedIn for lead generation? if not, you’re missing out on a great way to drum up business.

Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.