Home topics small-business-resources retail Retail Social Media Tech Retail Microbusiness advice from Etsy Rhiannon Sawyer February 27, 2013 Online creative marketplace Etsy has been the home of many Australian microbusinesses just getting started in the retail market. Here Etsy’s country director for Australia, UK, Canada and New Zealand, Nicole Vanderbilt, sharing some advice for micros at home. With 800,000 shops and 42 million unique visitors each month, Etsy is a massive online store available for any small business retailer looking to sell handmade or vintage items of any sort. Everything from wedding decorations, jewellery and furniture is available for purchase on the website with sellers in almost 200 countries. While not every seller is there to make a living, the ability to do so is available and some sellers are taking on the challenge- even if they’re working simply from their living room. The best thing about Etsy is that the platform aims to help these microbusinesses in any way they can. “This year for we’re focusing on how to better support our communities in countries around the world, including Australia, which is a top five market for us. And one of our best ways to do that is to support our sellers to give them more education and tools to help them to really succeed on the platform,” says Vanderbilt. According to Vanderbilt there are two main areas that Etsy is focusing on this year to help micro sellers gain success. “One is on promotion . And so that’s