Marketing

Social networks are a forum for business leaders to demonstrate that they are leaders – using their expertise to help the community with advice and guidance.

In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.

As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.

Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.

Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?

The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.

Social media has presented many SMEs with the opportunity to promote their products and services to a larger audience. One growing theme that many SME owners experience is this: How can I keep up with social media when I’m too busy running a business?

Hosting an upcoming event or a conference? Back in the day, you had to wait until the morning of your conference to meet other attendees. Now, you can make introductions and connect with people right after registration. This way, you’ll have people talking about your event ahead of time.

When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.

Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.

NFC, or Near Field Communications, is coming to a smartphone near you and will quickly change the way you receive and send data. So what is NFC and how does it work?

Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.

LinkedIn has over 161 million professional users in some 200 different countries, making it the ideal tool for savvy SMBs owners looking to build their businesses. Here are nine ideas to get your online growth strategy started.

The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.

Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.

Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.

Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.

Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide.

Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.