Opinion
Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]
Whenever Apple launches a new product, hysteria ensues. Queues stretching around the block, camping out the front of stores overnight, and tears when the product sells out in the first few hours, are all par for the course.
Winning a business award is a great PR opportunity for your business and can help build your profile and reputation, ultimately leading to even greater business success.
Under the Fair Work Act, if an employee is dismissed in a “harsh, unjust or unreasonable” manner they may be awarded up to six month’s pay by the Fair Work Commission (FWC).
There is an overwhelming body of research linking unproductive employees to sick leave. Put simply: the more someone wastes time at work, the more likely they are to take sick leave.
How do you ensure your information is safe and give yourself the best chance of avoiding unauthorised access to your accounts? Here are some top tips for password security.
In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.
For any small business owner, there comes a time when you reach a stage in the business life cycle where you feel like business has stopped moving forward and the business is just going through the motions.
Whether you’re working in a team, leading a team or working with a client, an indispensable factor in being effective is the element of trust.
With Tokyo named the host of the 2020 Olympics, and the Japanese PM pushing growth, here’s five reasons why exporters should take another look at Japan.
It would be great if you could work with a lawyer every time a minor documentation issue arose, but for many businesses this is simply untenable. Here are the three key times when you shouldn’t avoid working with a lawyer.
Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.
It’s those little things too many people brush aside, but it’s so important to understand how your attitude and body language can affect your everyday business interactions.
A contract is a legally binding agreement made between two or more parties. As a contract is legally binding, it is critical for you to spend the time to make sure that you get it right.
There is a vast array of strategic options out there for businesses large and small and finding one that is effective is key to achieving real results.
We all know people are the most important asset to a company and certainly when it comes to attracting the best, the big guns can pull out some compelling ammunition.
The ‘pitch and thrust’ of the business card and handshake is on the decline in favour of a new, more genuine style of meeting and greeting. It’s called netweaving and it takes the ‘work’ out of networking.
With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.
Every business owner with employees knows they need an employment contract for each employee. Many of the same business owners don’t, however, realise that they also need an employee handbook.
Fraud is big business these days, and the Australian Competition and Consumer Commission (ACCC) is investigating a number of cases of alleged marketing-related fraud.
