Opinion
It’s a common assumption that working for a large organisation is the best way to develop in your professional career. In reality – when it comes to the question of where we will excel as individuals, there is no right or wrong. But with scores of graduates attracted to the bright lights of large corporations […]
The average workday is 8 hours, but you certainly shouldn’t be working that entire time. There is no end of research showing that our brains aren’t designed to stay focused for long periods of time. The best recipe for efficiency and producing quality work is taking breaks. Much like any solution, one size never suits […]
Small businesses are at the heart of our economy, with more than two million operating across the nation and more than half a million Australians involved in startup activity at any point in time. As a business catalyst, I dedicate my time to helping these companies thrive and reach their full potential. Small business owners […]
Self-Discipline According to a recent article in Forbes, a full five out of ten of the attributes employers are looking for in 2015 are related to self-discipline. As employers move away from the supervisory model towards a more team-oriented approach, they are looking for people who are more capable of working independently. That means having […]
Every small business owner knows that their most valuable asset is their employees, and managing them effectively is paramount to the success of the business. What are you currently doing to ensure that each of your workers is playing their A-game and performing to the best of their ability? According to Gallup’s 2013 ‘State of […]
If you’re in business, and even if you’re not, you have probably heard of the concept of digital disruption. Digital disruption is a term used to refer to the development of digital technologies over the past decade or so and the way they have impacted and disrupted our lives. For many businesses, digital disruption has […]
Today’s leaders manoeuvre in an entirely different landscape to their counterparts of years gone by. Accepting that jobs are no longer ‘for life,’ scores of entrepreneurs join the game to take control of their own destinies while advances in technology become threats when not embraced. With the speed of change growing exponentially, now, more than […]
Lean techniques are a popular choice for organisations seeking to reduce the use of resources, eliminate waste, work smarter and improve efficiency. In particular, many lean teams enjoy the flexibility and creativity to develop new, smarter ways of doing things. But, if you want a truly lean organisation you need to be able to translate […]
Three months after the 2015 Budget announced a $20,000 tax break to small businesses, Tim Reed, CEO of MYOB, provider of business management solutions, shares his professional view with Dynamic Business on the effect these budget measures can have on the Australian small business community. Commenting on the $20,000 tax break, Mr Reed said “small […]
As the costs associated with managing a rapidly growing number of IT security threats, dealing with constantly evolving technology, the training and daily management of an in-house IT staff continue to rise, every smart business will begin to search for alternatives. As is generally the case with outsourcing, the obvious benefit to the company that […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
You may be familiar with the expression, ‘Two brains are better than one’? Well, imagine if you had three. The good news is you do and business leaders are now realising the significant advantages that can be gained by understanding how the three brains work and how to tap into their collective power. Some advantages […]
The phenomenal speed of change that got us to the 21st century’s technological frenzy is not going to slow down any time soon — and it is creating an uncertain future on a global business level that is naturally demanding change. We are having to evolve how we operate so that what we do aligns […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
“It’s not worth delegating because no one does it as well as I do.” This is just one of the excuses I hear from managers when I ask why they haven’t delegated low value work to someone else in their team. Alternatively they’ll say, “It takes three times as long to delegate then it does […]
Customer service is a simple concept to grasp. Serve your customers well and they’ll come back, don’t serve them and they’ll go elsewhere. Despite the simplicity the latter is happening. Business is embracing self service to reduce overheads leaving frustrated customers to do all the work. I’m horrified that by 2017 it’s predicted two thirds […]
