News

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won’t ever forget.

Is your small business caught in a cash crunch? Consider these steps to get customers to speed up and cut that cheque.

Media and VIP guests gathered in Sydney’s Town Hall today for the launch of the 2012 City of Sydney Business Awards. Lord Mayor Clover Moore officially announced applications for the awards are open, and encouraged Sydney-based SMBs to get involved.

Welcome to Friday, SMB owners and entrepreneurs. The past week’s been a busy one, so here’s a wrap-up of some of the business headlines you might have missed. This week, Melbourne IT services group OBT was named the country’s best workplace and research found the majority of business owners would open another business, if given the opportunity.

Most professionals use the social networking site in some capacity – but one expert says they’re making a lot of mistakes.

You might be measuring your employees against every metric under the sun, but here’s one you’re probably forgetting.

Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise?

Despite the fragility of the current economic climate, SMB owners have reported they would start up a business again, with research finding 70 percent are happy with their entrepreneurial career choice.

Chances are, your customers are conducting pre-purchase research. Here’s how to tap into that educated base.

Financial dashboards are a popular way for small business owners to track their growth without hiring a pricey business consultant.

A new video packs in the top must-know search engine optimisation tips for start-ups.

EOFY is just a matter of days away, so what should you rush through before 30 June and what’s best left until the next financial year? Here’s a look.

Artists, designers, and programmers are different, difficult, and – depending on your strategy – delightful.

Small business owners are being encouraged to voice their concerns and frustrations when Small Business Commissioner Yasmin King arrives in Sydney next month.

The most successful people in business approach their work differently than most. See how they think – and why it works.

Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.

The billionaire entrepreneur built his Virgin Group empire attacking niches dominated by legacy companies. Now he’s entering a market that’s out of this world.

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.

Feeling sluggish? Avoid the next overindulgent business meal and get back on a healthy track in two quick steps.

Remember the first day you became your own boss? Remember how you felt? Here’s how to get that back.