Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
The Holy Grail of social media outreach on Facebook is “engagement” – going beyond broadcasting to interact with your fans. While some businesses might use Facebook to drive traffic to their own websites, the more that people are “Liking” and commenting on your posts and sharing your content with their own networks, the more brand loyalty you can build.
Facebook uses its “Edgerank” algorithm to measure fan engagement and to determine which of your updates appear in the News Feeds of your fans. Your Edgerank score goes up when fans “Like” and comment more on your updates which, in turn, means your posts will be seen by more people. While there’s no tried-and-true formula for everyone to maximise engagement all the time, outreach on Facebook doesn’t have to be like blindly throwing darts at a board. Here are three questions to ask yourself to make sure your Facebook posts are prompting maximum engagement:
1. Will this add value to the people I’m trying to connect with?
Social media is a “soft-sell medium,” says Mark Evans, a social media consultant. That means you should be trying provide your fans with some kind of value instead of hitting them over the head with a sales pitch.
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