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By Susan Horn, Head of Content Marketing and Creative Services at Keep Left These days, according to Edelman’s 2019 Trust Barometer, 59% of people trust a brand’s social media presence over and above their advertising (41%). Clearly, with more than 3 billion people using social media (and counting), it’s incredibly important to nail this mode […]
Who is your business icon, or what model do you base your business on and why? In today’s Let’s Talk, this is the question that we asked the industry experts. As business leaders, owners and entrepreneurs it’s imperative to have passion and drive, and it would be very rare to find a successful entrepreneur who didn’t […]
Recently Dynamic Business attended “Making Influencer Marketing a Success”, a panel discussion focused on helping brands make sense of what defines a great influencer campaign, the questions to ask and the data to look for. This was hosted by Taryn who was joined by Bernice Averion, Growth Marketer at Koala.com and Sally O’Neil @thefitfoodieblog, influencer, Jamie Oliver […]
Taryn Williams is the CEO and founder of theright.fit and Wink Models. She is one of Australia’s most popular female entrepreneurs and digital influencers. A former model, Taryn launched Wink Models in 2007 at the age of 21 and it has since cemented its place as one of Australia’s leading commercial modelling agencies with turnover […]
Radio advertising has a number of points in its favor. It is cheaper than TV ads. It will be listened to many people while they’re at work, doing housework and driving. These are all occasions when it is hard to reach them with advertising. Yet you could reach them repeatedly via ads that play during […]
Running a small business is rewarding but challenging. In fact, respondents in one survey cited it as bigger source of stress than children. And yet, with 4.8 million people working in 2.1 million small businesses in Australia, they also make up the largest employment sector. Improving life for small business ripples throughout the whole community. […]
Westpac chief executive Brian Hartzer says regulators risk behaving like referees who call tactics rather than fouls if they interfere unnecessarily in how banks do business. Eight months after appearing at the financial services royal commission, Mr Hartzer said he respected the role and purpose of the sector regulators including ASIC and APRA. But he likened […]
US buy now pay later platform Sezzle (ASX:SZL) has started trading on the ASX following the completion of an oversubscribed A$43.6M Initial Public Offering (IPO). The Minneapolis-based tech company’s latest figures show the number of active merchants rose to 5,021 in June, a gain of 52% from the March quarter. By way of comparison, Afterpay said […]
By: Angus Capel, Small Business Advocate, Xero George Calombaris is the latest in a long list of hospitality bosses to be caught underpaying their workers. This time, by millions of dollars. And while public response has been swift in condemning the now-former Masterchef star, this behaviour is nothing new within the industry. Indeed, it follows […]
National Australia Bank has hired Susan Ferrier as chief people officer as the lender continues a leadership overhaul that already includes a new CEO. National Australia Bank has hired Susan Ferrier as chief people officer as the lender continues its leadership overhaul. Ms Ferrer will join on October 1 and replaces Lorraine Murphy, who announced her […]
Former chair Mark Richardson and CEO Jason Gunn at Oliver’s listing Oliver’s Real Foods has accepted a loan from its founder and chief executive as its cash reserves approach what the cafe chain says will be a nadir. Oliver’s on Monday said it had accepted an offer from Jason Gunn, whose 17.3 per cent stake […]
By: Dr Brad McKay A new study [1] conducted by YouGov Research Services and commissioned by Heinz has shown that two out of three Australian workers are putting their colleagues, customers, and others at risk by going into work when they are sick this winter. It showed that more than half of Australian workers (58 […]
By: Christian Lucarelli, Vice President Sales APAC, Nintex Thinking of taking a young person on in your business and wondering how they’ll fit in? A rising tide of Generation Z – Australians born between 1996 and 2012 – has begun entering the workforce in recent years. Understanding what makes them tick can help ensure both […]
By: Bridget Carmady, BNat, BHSc (Hons), Founder of Clémence Organics With my background as a naturopath I have always been passionate about health and sharing the benefits of living a natural and organic lifestyle with others. I studied naturopathy because I found it so beneficial for my health, and for the health of my family […]
Slyletica was founded four years ago by Simon and Yetta Rawadi and the couple have created a global apparel manufacturing and brand development agency that handle some of the best activewear brands in the world. In just over 3 years, they have created ranges for over 100 clients from 12 countries and have made $16.9 million […]
The Executive Connection’s Q3 Confidence Index, released last week, reveals that small-to-medium businesses are most likely to offer flexible working hours and contracts to attract and retain talent. The CEO Confidence Index is a quarterly survey measuring the confidence of Australian business leaders of small-to-medium enterprises. The latest Index reveals retaining and attracting talent is […]
CreditorWatch reviewed industry data across that last 12 months. It may be no surprise to some that the riskiest industry was Construction. The statistics were loud and clear across each state that construction was performing poorly. New South Wales was the riskiest in Construction by 33%. New South Wales had the highest court actions in […]
A global study has revealed that Aussie shoppers will pay the most for overnight shipping and are least concerned about the environmental impact of online shopping. BigCommerce today released Shipping, Delivered: Best Practices & Expectations for 2019; a new research study that examines survey responses of nearly 3,000 digital consumers and 800 online merchants. The […]
It’s the beginning of the new financial year and a raft of tax changes have arrived as of the first of the month – if you run a small businesses, it’s up to you to be across these changes. On 1 July 2019, a flood of taxes came into play that small businesses need to […]
The AICD’s quarterly report on gender diversity shows female appointments to ASX200 companies’ boards has barely grown. An Australian corporate leadership body is questioning why women still do not make up 30 per cent of ASX200 companies’ boards, given the country’s vast talent pool of female directors. The Australian Institute of Company Directors’ quarterly report […]
