Locked
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
Lady Danielle Di-Masi looks at handshaking etiquette – for both men and women.
“There is nothing more neutral, as far as behaviours are concerned, than shaking someone’s hand – a man or a woman.”“
Accounting and legal practices have reported a slow down in SMB growth over the past three months, as the middle market faces rising international and domestic economic pressures.
Plenty happened in the business world this week, from ACCC and Choice commenting on Metcash’s federal court win and the first Masters hardware store opening, to Melbourne being named the world’s most livable city. To keep you up to date, Dynamic Business has wrapped up the week’s most important news.
Optus has formed an alliance with Qantas Frequent Flyer (QFF) to reward its personal and SMB customers with frequent flyer points.
Your Friday Entrepreneur Fix this week features Emma Welsh and Tom Griffith; the childhood friends that went on to found Emma & Tom’s juices.
Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy.
“Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”
Information management is meant to simplify processes and create a user-friendly and efficient way for staff to work together to contribute to the overall success of a company. To be successful, collaboration and communication must take centre stage.
Jetts Fitness has partnered with Westpac to secure high-level franchise accreditation for its fast-growing franchise network.
Brett Morris blogs about the risk of neglecting your leadership role, and the impact this could have on business growth.
“When no one is truly leading the business (thinking about innovating, adapting to change, looking for growth), it’s in a state called active inertia… and it’s a dangerous spot for any business to be in.”
Google has updated its web apps offering to deliver offline access, with Gmail Offline now available and offline access to Calendar and Docs to roll out over the next week.
Retail turnover rose a seasonally adjusted 0.5 percent in July, much to the relief of many small businesses, after registering consecutive falls in the two months previous.
Business owners need to focus more on their motivation skills, now that employees are rating the ability to inspire as the most important quality in a leader.
Online entrepreneur Ruslan Kogan has issued a challenge to his big bricks and mortar retail competitors, in the belief he delivers Australia’s cheapest electronics.
According to Gerry Harvey local consumers should be “as happy as pigs in sh**” and spending their cash, given low unemployment and the resources boom.
The Australian Businesswomen’s Network (ABN) is inviting women looking to get ahead to take part in its “Spring into a New Career” initiative, which launches today.
Julian Smith blogs about how Australian business owners are failing to find the ideal balance between work and the rest of their lives.
“While technology might be making things easier for Australia’s two million small business owners, it’s also blurring the lines between work and personal life. Gone are the days when computers were turned off at 5pm every evening.”
A rare piece of good news for business has been revealed in figures released by IP Australia, which found trade mark applications have risen to pre-GFC levels.
Noodle Box started with one store in Melbourne and now stir-fries more than one million kilograms of noodles a year. Managing Director David Milne explains how the franchising model turned their business into a raging success.
The Australasian Association of Convenience Stores (AACS) has revealed it’s focusing heavily on its future, as competition from supermarkets hots up and new challenges arise.
