Why your online marketing isn’t working
Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise?
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Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise?
Over 9000 businesses shut their doors during the first half of 2012, but two successful entrepreneurs believe the younger generation can save failing businesses – and they want to show you how.
Despite the fragility of the current economic climate, SMB owners have reported they would start up a business again, with research finding 70 percent are happy with their entrepreneurial career choice.
Taking inspiration from Steve Wozniak’s recent trip to Australia, Sharon Williams shares her 10 top tips for inspiring innovation in your business.
Stratsec was launched in its founders spare bedroom, based on a vision to change information and communication technology security in Australia. Since then, the business has overcome a number of challenges to grow into the most-recognised cyber-security firms in the country – an achievement recognised when Stratsec won 2010 Telstra Business of the Year. Here, head of delivery and operations Peter Lilley shares his tips for surviving business setbacks.
Whether you’re thinking about a tree change, sea change or just a get-away-from-the-city change, going rural might just give you the opportunity to get your business started.
Australia is not known for it’s remarkable customer service, which is why so many of us are shocked when we’re greeted with some outstanding customer care. Here, MYOB’s Kristy Sheppard shares a recent service experience that surprised her, and how this has endeared her to a business she wouldn’t normally frequent.
Chances are, your customers are conducting pre-purchase research. Here’s how to tap into that educated base.
Financial dashboards are a popular way for small business owners to track their growth without hiring a pricey business consultant.
Fantastic employees underpin flourishing companies. The question is, who should you hire and what attributes should they possess? Hint: skills are only half the package.
A new video packs in the top must-know search engine optimisation tips for start-ups.
Cloud-based solutions are being used by a growing number of retailers to support important business functions. While some concerns remain about data security and application uptime, there’s significant movement within the industry toward cloud-based, on-demand solutions – and it’s not hard to see why.
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
In 2010, Michelle Glitman began selling one-of-a-kind vintage fashion pieces on Facebook. MIISHKA took off, and now has an 88,000-strong fan base. Here, the former stylist reveals how she built a profitable online business, one Facebook ‘like’ at a time.
EOFY is just a matter of days away, so what should you rush through before 30 June and what’s best left until the next financial year? Here’s a look.
Artists, designers, and programmers are different, difficult, and – depending on your strategy – delightful.
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
Small business owners are being encouraged to voice their concerns and frustrations when Small Business Commissioner Yasmin King arrives in Sydney next month.
The most successful people in business approach their work differently than most. See how they think – and why it works.
Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.