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Why your online marketing isn’t working

Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise?

Online marketing is not for the timid. Consider: On the one hand, millions of companies online produce mountains of content. On the other, consumers have pitifully short attention spans, little to no patience, and an unwillingness to take the time to really delve deeply into any online content.

How do you even compete in that environment? In general terms, you can’t–unless you’re doing three things:

  • You’re damned sure you’ve got something worth saying.
  • You get your message across quickly, briefly, and clearly.
  • You’re loud!

Whether you’re using your company website, blog, social media activities, or advertising, you have to shout to your target audience, delivering the message that you have real, valuable expertise.

…to read this article in full, visit leading US small business resource, Inc.

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Inc.com is a place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

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