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Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help your business grow. But there’s also some unconventional ways to help you promote your business around the clock. If you’re looking for ways to to promote your business all year long […]
The argument in favor of SEO is a compelling one when you consider the simple equation that you need customers to be able to find your business if you want to enjoy strong sales growth and big profits. There are numerous ways to ensure that your eCommerce platform is both successful and profitable, such as […]
How many new companies or ventures have you started in the last year? If you have to pause to count them all, you might just be a serial entrepreneur. You have so many ideas—good ideas—and the resources to put them into action, so why not go for it? After all, at least one or two […]
It’s a common condition for small business owners: the 3am stare at the bedroom ceiling and the nagging concern of how to grow the business faster. The staring is usually accompanied by a bout of the ‘if onlys’. If only I could allocate more to the marketing budget; if only we could get the website […]
Risk is an unavoidable part of business, regardless of whether you’re a startup founder or operate a successful established business. As an owner, it’s likely your job involves making risky investment decisions. To invest or not invest? That’s what it boils down to. Business is mostly conducted with the mind, rather than the heart, but […]
If you learn one thing as you work your way through your career, it’s that ‘who you know’ is as important as ‘what you know’. Who you know can help you become front of mind with mentors, friends, clients, suppliers and new ideas and opportunities. Expanding your spheres of influence by deepening and widening your contact […]
As your business grows, you shift from being a service/product provider to a capital manager. The shift is gradual but represents a significant challenge if you haven’t developed the necessary skills or don’t have any aptitude or interest in this new role. Most often the solution to any skills gap is to bring in expertise, which for capital management, is […]
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]
Let’s get things straight: entrepreneurialism isn’t for everyone. It takes a certain type of person to really thrive in this lifestyle, and some people simply aren’t made to be entrepreneurs. For others however, entrepreneurialism is ingrained in their nature. It propels them forward, driving them to continually seek new opportunities wherein they can create fresh […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
Entrepreneurs Tim Fung and Jonathan Lui have spent the last four years disrupting the labour market. Their business, Airtasker, is helping people to think outside the boundaries of traditional job categories, revealing new and exciting ways to earn an income. Co-founded in in 2012 by Tim and Jonathan, the CEO and COO respectively, Airtasker […]
It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part […]
When business inventory reaches the end of its product lifecycle or there’s no longer a demand for it, you need to find a way to get rid of it. Seems easy enough but companies that haven’t planned stocked replenishment properly are often stuck with large quantities of excess or outdated business stock. Also known as obsolete stock, excess […]
If you don’t want any sort of equipment to break down and leave you high and dry at a critical moment, regular maintenance is one of the key ways to ensure everything carries on running smoothly. As most hydraulic engineers would readily confirm, maintaining hydraulic equipment is particularly important, so here is a look at […]
If you are looking for a metal fabrication company for your project, finding the right company can be a challenge. Narrowing down the options is not always easy, and there are a few things that you should consider to make the right decision. The quality of metal fabrication varies from company to company, and you […]
Enterprise cloud company Cloud ServiceNow and its partner UXC Keystone have been selected by the NSW Department of Finance, Services and Innovation (DFSI) to provide the platform for the state government’s new GovDC Marketplace. The GovDC Marketplace is billed as a ‘one-stop-shop’ for state government agencies seeking to procure the services of approved ICT vendors. […]
The first few years are crucial for any new business. This is the make or break time that so many start-ups fail to make it through as they look to find their feet. In fact, the Australian Bureau of Statistics says that more than 60 per cent of small businesses shut within three years of […]
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
Former CareerOne boss Karen Lawson has been appointed CEO of corporate startup accelerator Slingshot, following a five-month stint as the company’s head of innovation for it corporate scaleup program. Slingshot connects startups and entrepreneurs with large corporates to accelerate commercial outcomes. Over 50 startups have participated in the company’s programs, which have achieved a […]
Small businesses must ensure behaviours that fuel domestic violence are not tolerated at work, and that affected staff have access to appropriate support. Doing so will help facilitate a better outcome for individuals, while minimising the financial risks associated with productivity loss and low morale, according to domestic violence strategist and solutions consultant, Lisa McAdams. […]
