Growing
Google AdWords is a hugely popular search marketing tool but how do you get your message across in 130 characters? Meet ‘creative maximisers’ Vic Ellis, Kate Conroy and Luisa Fearnside. They work with big businesses on their AdWords ads, but here they share their top tips with you.
Don’t ‘get’ how online can help your business in the new financial year ahead? The new board members of the Australian Interactive Media Industry Association (AIMIA), the country’s peak internet body, share their thoughts on the digital landscape and the SME.
Business succession planning is an area fraught with emotion, but integral to the lifecycle of your company. Are you ready to sell? Have you planned for succession? There are five things you must consider before you sell your business.
The automobile industry has changed substantially in the last ten years. Today, vehicles are more fuel efficient, more durable, and arguably, easier to drive. Can the same be said for accounting software?
Have you got what it takes to make it in business? Previous Telstra Business Women Award winners tell how they took a good business idea and made it work.
There has been an increasing demand expressed by Australian franchisers in recent months for more effective online communications within franchise networks. Many are now looking to develop their own internal website but don’t know where to start. So what does it take to build a successful intranet?
At only 32 years of age with worth approaching $100 million, CEO and entrepreneur Ash Hunter shares the story behind his success.
Recession? What recession? A plethora of innovative and growing SMEs are having success across the country. Here are Dynamic Business’ favourites for 2009.
The end of the financial year saw many small businesses make tax reduction their priority, and as a result they now face a challenging year. But there are ways to minimise the impact on the business and start fresh in the new financial year.
What started in Bondi markets just six years ago is now on the brink of becoming a huge international brand. Jewellery designer, former model and business brain Samantha Wills, spoke exclusively about her move to LA with editor Jen Bishop.
It’s a common misperception that the internet has turned marketing on its head, and that conventional tactics for customer engagement no longer apply. However we shouldn’t abandon all we’ve learnt from traditional marketing just yet, as the principles underpinning supermarket success can easily be applied online.
When it comes to marketing, one of the key challenges for any small business owner is identifying the mediums that will generate the most ROI for their business. Email marketing is one such medium that is proving its worth. So what makes an email marketing campaign successful?
We usually think of cutting edge technology being the domain of the huge multinational electrical companies, but it’s really not true. Some Australian SMEs are doing great things in the tech space.
Ignore the web and chances are consumers will ignore you. That doesn’t mean business owners need to spend thousands on an elaborate site. If you have the money, the time and the skills to do it, go ahead, your business will benefit. Not only will your products and services be more visible, accessible and acquirable but your business, brand, and presence will instantly be more recognisable.
Social media has redefined the rules of marketing your business and communicating with customers. But with so many new tools available, how can SME owners effectively utilise them to meet business objectives?
With the surging popularity of 3G phones and devices, the mobile is now mainstream. In Australia, where adoption rates are high, there’s never been a better the time to include mobiles in your marketing mix.
Moving more of your marketing budget online in a downturn can be a wise decision, because the internet is where your customers are heading. Google’s Head of Online in Australia explores why all businesses should be turning to search marketing in a downturn.
Sisters Lauren Chang Sommer and Alana Chang have found sparkling success with their business Moi Moi Fine Jewellery and have carved out a niche in the Australian jewellery market, proving that a diamond is not necessarily a girl’s best friend. Alana Chang spoke to Jessica Stanic about their unique business, and their efforts to create awareness for a product with little exposure in the Australian market.
Just as social media has become an important marketing tool for business, so has blogging. Blogging is a great way for business owners to share knowledge on their field of expertise and to promote the business at the same time. But can you make money from it? Here are 7 ways you can get the most out of your blog.
The panic, worry and smell of fear in the market is everywhere at the moment. Every business owner I talk to is scared and unsure of how the next 12 month period is going to pan out. For most, it is going to be tough. A lot of big brands are going bust and a lot of well managed businesses are going to the wall. The question is – will your brand save you in tough times? The answer is yes – but you need to do some other things right as well to get through.
