Moi Moi: bright idea brings sparkling success

By Jessica Stanic · 16 June 2009 · Entrepreneur

Full details: Moi Moi: bright idea brings sparkling success

See the complete version on Dynamic Business for the full story and insights.

Read the full article →

Summary

Sisters Lauren Chang Sommer and Alana Chang have found sparkling success with their business Moi Moi Fine Jewellery and have carved out a niche in the Australian jewellery market, proving that a diamond is not necessarily a girl’s best friend. Alana Chang spoke to Jessica Stanic about their unique business, and their efforts to create awareness for a product with little exposure in the Australian market.