Let’s Talk: Digital marketing
Vanity metrics still have a place but it’s all about how you use them.
Expert
Vanity metrics still have a place but it’s all about how you use them.
Men in Australia are three times more likely than women to commit suicide[1], and in many cases, they have no history of ever being diagnosed with a mental illness. This suggests that many men still suffer with depression in silence and need to be encouraged to speak up. Men’s mental health week kicks off from […]
As business leaders we are always told to “think big.” Innovation and grand ideas are seen as assets when it comes to leaders of a business or employees in that business. But there is one area where you don’t always want to think big. And that is in your culture. As your business begins to […]
What can derail a businesses’ plans to launch their offering into an overseas market? Global expansion may be every enthusiastic business owner’s dream but is your business truly ready to expand? Cultural, political, social and logistical differences can impact on your product’s success, as well as simple mistakes, such as neglecting to check your trademark, […]
Last week a CEO peer shared a story of frustration with me. He had created a new job description in about an hour and sent it to his management team for feedback. Three days and 10 hours of time- sheeted effort later, the job description came back to him from the team with minor changes […]
Last week I received a call from a CEO overseas who had slipped into a very dark place. He had acknowledged that his levels of anxiety were “out of control”: sliding relationships at home; constantly thinking about work problems; poor sleep patterns; negative thinking about work colleagues; poor diet and a growing reliance on alcohol. […]
When your business has lost its competitive edge, it’s time to take a long, hard look at your product, credibility, and most importantly – what your customers think and want. Taking the first step to reflect on your business and make necessary changes can be quite confronting for some business owners, but according to Michael […]
Do we always know when companies collect personal information about us? When we choose to provide personal information, do we know how it will be used and stored? Often we do not. The scale of the problem of improper data collection was illustrated by recent revelations that Cambridge Analytica, a research and marketing firm, likely […]
Any first time business owner will encounter the world of numbers and sometimes, become stuck among the intimidating and sometimes confusing jungle. Budgets; a word no one is thrilled to hear but its presence is critical to the success of a business. It’simportant you live for a budget. Make budgets your ally Financial plans and […]
Thinking about starting a business? Well before you take the plunge, ensure you have a plan and understand your finance options. In this week’s Let’s Talk we ask financial experts about the finance traps and pitfalls of starting a business, such as putting your home up as security, over-estimating revenue, forgoing insurance and borrowing money you […]
Security Colony was one of six cybersecurity companies selected by Austrade & AustCyber to take part in the Federal Government’s Landing Pad program in San Francisco. In this exclusive series for Dynamic Business, Nick Ellsmore, co-founder of Security Colony shares his journey as he builds his second business (the first sold to BAE Systems) and introduces […]
If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive and leastaccountable area of the business. Sales Training addressesthe ‘symptoms’, not the ‘core’ age-old problem. The persistent-core problem is that Sales & Business Development is an incidental career. Why? There is no tertiarypath. […]
When the iPhone introduced us to Siri and her dulcet tones, artificial intelligence (AI) became mainstream. Answering fundamental questions or checking the weather, AI has been behind consumers’ thirst for fast and convenient information, pushing tech companies to rollout this technology to help the consumer. From Google to Sony to Facebook, the big names in […]
Starting a business can be both exciting and overwhelming – where do you start, and will it be a success? Below is my checklist for those looking forward to the challenge of starting a business. Will it be a hobby or a business? All businesses start as a small business and a lot of small businesses […]
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]
Since the inception of the World Wide Web in 1991, technology, business and daily life has changed significantly. Who would have thought that billions of people across the globe would conduct business from the palm of their hand? And with technology rapidly advancing and more and more people seeking flexible work arrangements, it’s no wonder […]
When you consider the thousands of business owners in Australia, it’s highly unlikely any of them would intentionally hamper their organisation’s consistent growth. Unfortunately, however, many are unintentionally doing just that. Across the country, many business people are inhibiting their success by not learning, adopting, and adhering to good business practices – and this is […]
We’ve all been there. A meeting is scheduled, most people arrive on time, and then nothing happens for ten minutes. Well, to be precise, quite a bit happens, or doesn’t happen, as the case may be. Usually those first ten minutes are lost because the team are trying to find a free meeting space to […]
I’m a firm believer that if you micro-manage or clock watch an employee, you’re setting them up to deliver the bare minimum. I’ve had it done to me. I’ve found myself sitting in front of a disgruntled manager, trying to explain why I was 10 minutes late back from lunch. They were not sympathetic to the […]